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20 2018 Apr

Hollywood Professional Association Tech Retreat III

With this post, I’ll wrap up my notes on the last day and a half of the Hollywood Professional Association Tech Retreat – a meeting in the desert of some of the top technical and creative talent in the media and entertainment industry.

Thursday morning began with discussions on HDR (High Dynamic Range) and its many implementations. The panel consisted of representatives from consumer electronics manufacturers, studios, broadcasters and technology developers.

Read more at HDVideo Pro

7 2018 Mar

Hollywood Professional Association Tech Retreat II

Last time, I talked about the events on Monday and Tuesday before the Hollywood Professional Association (HPA) Tech Retreat began. This time, some notes about the actual retreat—the first day. I kept calling it the Hollywood Professional Alliance because for years it was called the Hollywood Post Alliance; this time I have it right.

These are the things that stuck out for me. I know that some of the topics aren’t directly related to editing but they represent what’s going on in the Media and Entertainment industry. I find it useful to pay attention to what’s happening there.

Read more at HDVideo Pro

7 2018 Mar

HPA 2018 Technology Year in Review by Mark Schubin

The annual HPA Tech Retreat took place last month and Program Chair Marc Schubin once again delivered his Technology Year in Review presentation. This is a re-recording of the presentation, which was originally presented at the HPA Tech Retreat, February 21, 2018, at the J. W. Marriott Resort & Spa, Palm Desert, CA.

Watch the video at Schubin Cafe

7 2018 Mar

HPA Tech Retreat: The production budget vs. project struggle

“Executive producers often don’t speak tech language,” said Aaron Semmel, CEO and head of BoomBoomBooya, in addressing the HPA Tech Retreat audience Palm Springs in late February. “When people come to us with requests and spout all sorts of tech mumbo jumbo, it’s very easy for us to say no,” he continued. “Trust me, you need to speak to us in our language.”

Read more at postPerspective

6 2018 Mar

HPA 2018 Tech Retreat: Richard Welsh on HPA UK

Richard Welsh introduces the new HPA Creative Tech Conference that takes place June, 27, 2018 in Soho, London.

Watch the video at postPerspective

6 2018 Mar

HPA Tech Retreat 2018: Richard Welsh talks AI

Richard Welsh summarizes his AI panel at HPA TR-X 2018, which focused on AI today and the future, and how to use it for the good of the industry.

Watch the video at postPersepective

6 2018 Mar

HPA Tech Retreat 2018: FilmLight’s Peter Postma

FilmLight’s Peter Postma was showing off Baselight 5.0, which includes new creative offerings like the ability to do paint and grid warping and other finishing tools. Baselight can also now deliver IMF content.

Watch the video at postPerspective

6 2018 Mar

HPA Tech Retreat 2018: Fortium’s Mathew Gilliat Smith

With security more of a concern, Fortium’s Media Seal encrypts your assets with access control by individual file and individual user.

Watch the video at postPerspective

6 2018 Mar

HPA Tech Retreat 2018: Pixel String’s Lance Maurer

Cinnafilm’s Pixel Strings offers image processing in the cloud. CEO Lance Maurer and crew were at the HPA Tech Retreat 2018 giving demos.

Watch the video at postPerspective

6 2018 Mar

HPA Tech Retreat 2018: MTI Film’s Larry Chernoff

MTI Film was at the HPA Tech Retreat this year showing a preview of Version 5 of its Cortex product. They are showing a new process for organizing IMFs as well as metadata editing for DolbyVision. Watch Larry Chernoff give us a quick rundown of its offerings.

Watch the video at postPerspective