Attendees gather around Herb Dow during his discussion

about Gradient Effect's GLoW

The HPA Post Pit audience

Michael Smollin talks about Open EXR Workflow for Image Systems

(formerly Digital Vision)

LightIron's Michael Cioni makes iPad Video Playback simple

Rob Carrol presents Cine-tal's view on Monitor & Projection

Metadata in Production and Post

Gary Mandel goes over Sony's highly anticipated OLED technology

FotoKem's nextLAB Mobile is showcased by Tom Vice

Reliance MediaWorks has developed a software for Custom

Image Processing for Film, Video, and Digital Sources

Terry Cullen talks about 1Beyond's new 2D/3D Digital Workflow

Products for Production & Archiving

Dan Germain of DVS teams up with David Jaffe of Salesforce
to give insights about IMF Deliverables Utilizing SOAP WebServices and Cloud-based Workflow controls.

Avid (Vincent Maza, center) and Sony (Peter Crithary, speaking)

present direct to edit HDCAM-SR and Native File Workflow

Also speaking at the Post Pit but not pictured:

Jerry Pierce about Interoperable Mastering Format (IMF)

Drew Lanham about New Technologies for Production Efficiency and Asset Monetization