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HPA Technology Retreat 2007 - Program (subject to change)
*Names that are underlined are linked to more information if you click on them

 

Download Programs Here:

 

 

 

Tuesday, January 30, 2007

 

 

 11:30 am - 5:00 pm Registration open
 
 1:30 pm - 5:30 pm ATSC ACAP Interactive Television Summit

Half-day seminar focusing on the Advanced Common Application Platform

The ACAP Standard provides content providers, broadcasters, cable and satellite operators, and consumer electronics manufacturers with the technical details necessary to develop interoperable services and products that will enable advanced interactive services for consumers.

The ACAP Interactive TV Summit will outline the basic elements of ACAP and update attendees on a landmark demonstration and field trial of ACAP technology. 

 1:00 pm - 1:15 pm Welcome and Overview of ATSC Activities
Jerry Whitaker, ATSC

 1:15 pm - 1:45 pm OCAP:  Introduction, Overview, and Progress
David Cutts, Strategy & Technology

 1:45 pm - 2:15 pm ACAP and Data Broadcasting
Mike Dolan, TBT

 2:15 pm - 2:45 pm Deploying ACAP Services
Jeff Bonin, Alticast

 2:45 pm - 3:15 pm ACAP Field Trial Project
Dan Berkowitz, NBC Universal

 3:15 pm - 3:30 pm Refreshment Break

 3:30 pm - 4:00 pm Enabling Ubiquitous Interactivity
Darren Forster, Softel-USA

 4:00 pm - 4:30 pm Creating Content
Ed Skolarus, Fox

 4:30 pm - 5:00 pm

ACAP Enhancement Demonstration:

The News Hour with Jim Lehrer
Lee Banville, News Hour with Jim Lehrer

 5:00 pm - 5:30 pm Enhancing the User Experience
Graham Jones, National Association of Broadcasters

 2:00 pm - 6:00 pm

Wide Colour Gamut for Cinema and Broadcast
(click title for description)
Charles Poynton

 

Technology Retreat Program

Wednesday, January 31, 2007

 

 

 8:00 am - 5:00 pm Registration
 

 

 9:13 am - 9:15 am Quiz Information and Announcements
 

 

 9:15 am - 1:15 pm Supersession on Predicting the New Home:
Where and How Will Consumers Be Entertained?
Coordinators:
Peter Fannon, Panasonic
Jerry Pierce, Universal Pictures
Panel:

Blair Westlake, Microsoft

Vincent Dureau, Google

Jeff Cove, Panasonic
John Godfrey, Samsung Information Systems America
Kevin Blake, USC MBA candidate

 

 1:15 pm - 1:30 pm Lunch - Pick up box lunch
 

 

 1:30 pm - 1:47 pm Welcome (okay to eat)
Leon Silverman, HPA, Laser Pacific Media
 

 

 1:47 pm - 1:55 pm A Financial Analyst's View and Inquiry
Mike Olson, Piper Jaffray
 

 

 1:55 pm - 2:15 pm Introduction & Technology Year in Review (eat more)
Mark Schubin
 

 

 2:15 pm - 3:00 pm

Broadcasters Panel
Moderator: Mark Schubin
Randy Hoffner, ABC
Bob Seidel, CBS
Jim DeFilippis, Fox
Dan Berkowitz, NBC
Jerry Butler, PBS

 

 3:00 pm - 3:45 pm The Video Consumer Marketplace
Moderator: Peter Fannon, Panasonic
Michael Heiss, Residential Systems Magazine
Robert Plummer, DirecTV
Pat Griffis, Microsoft
John Godfrey, Samsung Information Systems America

 

 3:45 pm - 4:00 pm Refreshment Break
Sponsored by ATTO & Creative Media Partners Wednesday thru Friday
 

 

 4:00 pm - 4:45 pm Extended Color Gamut for Consumers
Naoya Katoh, Sony
Jeroen Stessen, Philips

 

 4:45 pm - 5:15 pm Display and Consumer Electronics Update
Peter Putman, ROAM Consulting 

 

 5:15 pm - 5:45 pm A New Concept for Post & Distribution
Igor Borovikov, FrameFree Technologies

 

 5:45 pm - 6:00 pm Demo Intros
John Luff, Dictator of Demos

Adobe
AJA Video Systems

Apple Computer

Atempo

ATSC

BBC

Boris FX

Canon

Cinea

CineForm

Cine-Tal
Cinital

Cobalt Digital

Codex Digital
Computer Modules/DVEO

ControlWare

DarbeeVision/R.E. Albright, LLC
Dax Solutions

Digital Ordnance

Digital Vision

DTS

DVEO/Computer Modules

DVS Digital Video

Evertz

FilmLight

Fox Technology

FrameFree Technologies

Fujinon

GrassValley Thomson

HDDC

Iconix Video

Imagica

JVC

MESoft

Microsoft

Modulus

MOS Sync

Mpro Systems

MTI Film

Nero

Panasonic

Philips Content Identification

Pixela

Pulse Digital

Quantum

Qube Cinema

Ross Video

S.two

Sample Digital

Scalable Displays

Sensurround

Snell & Wilcox

Sony Electronics

Telecast Fiber

Teranex

Teresis Media Management

Thomson

Turner Technology

Validian

Virtual Katy Development

XVD

ZOOtech

 

 6:00 pm - 8:30 pm Drinks & Demos
Sponsored by Inlet Technologies & Microsoft

 

 8:00 pm Dinner doors open
 

 

 8:30 pm

Dinner and First Quiz Prizes
Sponsored by JVC

 

Thursday, February 1, 2007

 

 

 7:00 am - 5:00 pm Registration
 

 

 7:30 am - 8:30 am

Breakfast Roundtables - Sponsored by Avid
1 - E-Cinematography: Achieving Photographic Control, Harry Mathias, DCMP
2 - BXF: SMPTE's Broadcast Exchange Format, Chris Lennon, Harris
3 - Reference Displays, Rod Sterling, JVC
4 - The Workforce in Post, Kathleen Milnes, Entertainment Economy Institute
5 - Software Engineering for Digital Workflow Automation, Freddy Goeske, MESoft
6 - Secure Long-Term Archiving, Art Rancis, InPhase Technologies
7 - Increasing Ability to Cope with Multichannel Audio, Richard Cabot, Sensurround, Mike Richardson, Harris
8 - Color Management in Post, Marcus Schioler, Autodesk
9 - Compressed Hi-Rez Workflow Intermediate, David Newman, CineForm
10 - Digital Archiving for Post, Media, and Creative, Paul O'Mahony, Atempo
11 - Mezzanine HD Compression, Jim DeFilippis, Fox
12 - Compression Is the Root of All Evil, Peter Wilson, HDDC
13 - The Ten Commandments of Workflow Analysis, John Footen, NTC
14 - Latest Developments in 8-VSB Reception, Peter Putman, ROAM Consulting
15 - MXF Implementation Challenges, Clyde Smith, Turner Broadcasting
16 - Light DRM: Is Watermarking Enough? Russ Chesley, Cinea
17 - Beyond SANs: Storage really understanding media, Steve Owen, Quantel
18 - Cost-effective DI Technologies, Grant Carroll, Channel Wolves
19 - Managing Security Across the WAN, Mike Rockwell, Avid
20 - Next-Generation Previsualization Tools,
Matt Allard, Avid
21 - 23.976 vs. 24,
Tim Claman, Avid
22 - 2K Processor for D-5, David Wiswell/Steve Mahrer, Panasonic

23 - AVC-1 - Proprietary Compression Codec, Panasonic
24 - Loudness Measurement Tips for Broadcast, Ken Hunold, Dolby
25 - Anti-Piracy Content ID & Forensic Tracking, Jim Ward & Richard Asveld, Philips
26 - AVC for VOD & EST/DTO, Pete Challinger & Sandeep Gupte, Modulus Video
27 - XDCAM HD Dailies, Brian Quandt, Heuris
28 - Joint 3D Content Creation for D-Cinema, TV, & Gaming, Mike Christmann, WS

29 - Applying the New Standards to HD-Bcast. Ops, Mike Walter, Azcar
30 - Color Transform Language for Pixel-Based Processing, Florian Kainz, AMPAS

 

 8:43 am - 8:45 am Quiz Information and Announcements
 

 

 8:45 am - 9:30 am Washington Update
Jim Burger, Dow Lohnes PLLC 

 

 9:30 am - 10:00 am Content Protection Within Digital Post-Production
Jian Zhao, Thomson

 

 10:00 am - 10:30 am Securing and Archiving Content Assets
Art Rancis, InPhase Technologies

 

 10:30 am - 10:45 am Refreshment Break
 

 

 10:45 am - 11:10 am Century-Long Digital Archiving
Dave Cavena, Sun Microsystems

 

 11:10 am - 11:35 am Managing the Lifecycle of Hollywood Data
Brian Olson, Atempo

 

 11:35 am - noon Archive Interoperability
Merrill Weiss, MWG

 

 noon - 1:28 pm

Catered Lunch
Sponsored by Dolby

 

 1:28 pm - 1:30 pm Quiz Information and Announcements
 

 

 1:30 pm - 3:00 pm Production for the Long Tail: Shorter, Smaller, Uncut?
Moderator: Stephen Stough, Lockheed Martin

New Media Market Assessment, Marc Darr, Consultant
ARRIscan, Kevin Irvin, ARRI
Virtual Backlot Goes International, Sam Nicholson, Stargate Films
Realtime HD/SD Production & Multipurposing, Richard Mizer, CinemaEvents

Advanced Streaming-Media Distribution, Paul Swedberg, EMC Telco Media & Entertainment Division 

 

 3:00 pm - 3:30 pm

Dynamic & Interactive Scalable Workflow for

Digital Motion Picture Production
Adrian Widera & Siegfried Foessel,
Fraunhofer Institute for Integrated Circuits

 

 3:30 pm - 3:45 pm Refreshment Break
 

 

 3:45 pm - 4:15 pm

Digital Multi-Masters:

Seeing the Forest and Not the Trees
Simon Cuff, Digital Vision

 

 4:15 pm - 4:45 pm

Production to Presentation:

CineForm Online RAW Post-Production Workflow
David Newman, CineForm
Mark Pedersen, Pedersen Media Group

 

 4:45 pm - 5:45 pm The Other Digital-Cinematography Cameras

Moderator: Mark Schubin
Adam Burtle
, Colorspace
Craig Yanagi, JVC

Jason Rodriguez, Silicon Imaging

Dhanendra Patel, Sony

 

 5:45 pm - 6:20 pm Freshen-up-to-Get-Grungy Time
 

 

 6:20 pm SHARP! Depart hotel for Big League Dreams
 

 

 6:30 pm - 7:30 pm  Beer & Burgers Ballpark Buffet
Hot dogs, sides, desserts, and sodas, too!
 

 

 7:30 pm - 9:30 pm

The Whole Ball Game
Sponsored by Panasonic

 

Friday, February 2, 2007

 

 

 7:00 am - 1:00 pm Registration
 

 

 7:30 am - 8:30 am

Breakfast Roundtables - Sponsored by Quantel
1 - D-Cinema Projectors: Consistent Color-Temp. Calibration, Harry Mathias, DCMP
2 - BXF: SMPTE's Broadcast Exchange Format, Chris Lennon, Harris
3 - 24p Workflow, Craig Yanagi, JVC
4 - Understanding Transport Streams, Les Zoltan, DVEO

5 - War Stories from the Audio Post Room, John McKay, Virtual Katy
6 - Secure Long-Term Archiving, Art Rancis, InPhase Technologies
7 - Surround Audio Post & QC Gripe Session, Tony Dal Molin, Sensurround
8 - 3D-centric feature animation and VFX pipelines, Jill Ramsay, Autodesk
9 - Compressed Hi-Rez DI Workflow, David Newman, CineForm
10 - Advanced Data Protection for MacOS & Other,
Paul O'Mahony, Atempo
11 - How Green Is My Digital Transition? (power consumption), Peter Wilson, HDDC

12 - Bus. Process Mgmt., Workflow, & SOA in Media Enterprise, Ed Hobson, NTC
13 - Washington, DRM, & Digital Video: They're Just Here to Help!, Jim Burger, DLA
14 - MXF Implementation Challenges, ClydeSmith, Turner Broadcasting
15 - Will We Still Get WYSIWIG with New Display Technologies? Dave Bancroft, GV
16 - Managing Security Across the WAN, Mike Rockwell, Avid
17 - Next-Generation Previsualization Tools, Tim Claman, Avid
18 - 2K Processor for D-5, David Wiswell/Steve Mahrer, Panasonic
19 - AVC-1 - Proprietary Compression Codec, Panasonic
20 - Loudness Measurement Tips for Post Production, Ken Hunold, Dolby
21 - P2P Copyright Protection by Video Fingerprinting, J. Ward & R. Asveld, Philips
22 - Unified Management of Physical & Digital Assets, Terry Moss, Xytech Systems
23 - AVC for VOD & EST/DTO, Pete Challinger & Sandeep Gupte, Modulus Video
24 - XDCAM HD Dailies, Brian Quandt, Heuris
25 - Critical Point Filters for Morphing & Compression, John North, FrameFree
26 - Archiving Solutions for File-Based Workflows, Mike Ostlund, Quantum
27 - Color Transform Language for Pixel-Based Processing, Florian Kainz, AMPAS
28 - Embedding Depth Cues w/ Defocus & Subtract, Larry Pace, Darbee Vision

 

 8:43 am - 8:45 am Quiz Information and Announcements
 

 

 8:45 am - 10:30 am Compression Update

Moderator: Matthew Goldman, TANDBERG Television

VC-1, Ben Waggoner, Microsoft
MPEG-4 AVC, H.264, Peter Symes, Thomson
FFV, Igor Borovikov, FrameFree Technologies
JPEG2000, Jim DeFilippis, Fox Networks
Dirac, Peter Wilson, HDDC

 

 10:30 am - 10:45 am Refreshment Break
 

 

 10:45 am - 11:10 am Spatio-Temporal Quincunx Sub-Sampling (or...)
David Lyon, Snell & Wilcox

 

 11:10 am - 11:35 am New Technologies in High-End Post Production
Chris Vienneau, Autodesk Media & Entertainment

 

 11:35 am - noon Measuring & Standardizing Loudness
Josh Derby & Mark Edmondson, Discovery Networks 

 

 noon - 12:58 pm

Catered Lunch
Sponsored by DowLohnes PLLC

 

 12:58 pm - 1:00 pm Quiz Information and Announcements
 

 

 1:00 pm - 1:30 pm File-based Workflow for Transcoding Theatrical
Content to a Variety of Entertainment Video Formats
Christoph Fehn, Heinrich Hertz Institut

 

 1:30 pm - 2:00 pm Flash Video for Post Production
Mike Kanfer & Richard Galvan, Adobe

 

 2:00 pm - 2:30 pm MXF Interoperability Issues
Clyde Smith, Turner Broadcasting

 

 2:30 pm - 3:00 pm

The True Value of High-Definition Disc Formats –
Beyond “The Format War
s"

Rolf Hartley, Sonic Solutions

 

 3:00 pm Door Prize Drawing - Winner Must Be Present

Samsung DTB-H260F DTV 5th-Generation DTT Receiver

AutumnWave OnAir Solution HDTV-GT USB Receiver
Oppo Digital DV-981 Upconverting DVD Player 

 

 3:00 pm - 6:00 pm Demo Room
 

© Copyright 2010 Hollywood Post Alliance, Inc.  All rights reserved.


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