2009 Press/Articles

March 15, 2009 - ...brads blog... - Want to know about some of the New Technology you'll see at NAB 2009 - Check out the technology at HPA Technology Retreat 2009:

http://bradfortner.wordpress.com:80/2009/03/15/want-to-know-about-some-of-the-new-technology-youll-see-at-nab-2009-check-out-the-techology-at-hpa-technology-retreat-2009/

March 2, 2009 - Display Daily - The Next Big Thing:

http://displaydaily.com:80/2009/03/02/the-next-big-thing/

February 27, 2009 - Digital Cinema Report - MTI Films Unveils Control Dailies DA at HPA:

http://www.digitalcinemareport.com/MTI-Film-HPA-Control-Dailies

February 26, 2009 - StudioDaily Blogs- Down the Rabbit Hole for Holographic Posters:

http://www.studiodaily.com/blog/?p=1070

February 25, 2009 - Film & Video - HPA Tech retreat: The Digital Turn-On in an Economic Meltdown:

http://www.studiodaily.com/filmandvideo/tools/tech/10540.html

February 24, 2009 - TVB - Mobile DTV Poised for Rising Revenue Wave:

http://www.televisionbroadcast.com:80/article/75004

February 23, 2009 - Video Media Server Technologies Blog by Karl Paulsen:

http://ivideoserver.blogspot.com/2009/02/hollywood-post-alliance-tech-retreat.html

February 22, 2009 - ProVideo Coalition - Camera Log by Adam Wilt on HPA Technology Retreat 2009:

http://provideocoalition.com/index.php/awilt/story/hpa_technology_retreat_2009/

February 21, 2009 - fxguide - HPA Technology Retreat 2009:

http://www.fxguide.com/article526.html

February 20, 2009 - TVB - Mobile DTV Transmission Surprises:

http://www.televisionbroadcast.com/article/74800

February 19, 2009 - TVB - Venture Capitalists Get Tough:

http://www.televisionbroadcast.com/article/74816

February 18, 2009 - KESQ Story (News piece comes on with the announcer at 5:09):

Demos, Discussion on Future of TV Technology Taking Place in the Valley (2/18)

February 18, 2009 - eCoComa - JMR Brings The Power Of BlueStor To The 2009 Hollywood Post Alliance Technology Retreat:

http://www.ecocoma.com:80/news.aspx?id=673308091

February 18, 2009 - SVG Sports Technology Blog:

http://sportsvideo.org/blogs/hpa/

February 9, 2009 - Aspera Press - Aspera at the Hollywood Post Alliance Technology Retreat Demo Room:
http://www.asperasoft.com/about/news/hpa09.html

February 6, 2009 - Sarnoff Press - Hollywood Post Alliance (HPA) Technology Retreat 2009:

http://www.sarnoff.com/press-room/events/2009/02/17/hollywood-post-alliance-tech-retreat

February 5, 2009 - Broadcast Newsroom - MTI Film to Demo Digital Acquisition Support for Control Dailies at HPA Tech Retreat:

http://software.broadcastnewsroom.com/articles/viewarticle.jsp?id=651401

February 2, 2009 - TV Technology article - Tech Retreat Boasts Impressive Lineup:

http://www.tvtechnology.com:80/article/73986

January 26, 2009 - HPA Press Release - 15th Annual HPA Technology Preview February 17-20:

Download PDF

January 26, 2009 - Digital Content Producer - 15th Annual HPA Technology Preview February 17-20:
http://blog.digitalcontentproducer.com/briefingroom/2009/01/26/15th-annual-hpa-technology-preview-february-17-20/

January 26, 2009 - DMN Newswire - 15th Annual HPA Technology Preview February 17-20:
http://dmnnewswire.digitalmedianet.com/articles/viewarticle.jsp?id=640090

January 21, 2009 - CSUN Newsroom - CSUN Students Awarded Film Scholarships:

Download PDF

January 6, 2009 - TV Technology article - HPA Tech Retreat Set for Mid-February:

http://www.tvtechnology.com:80/article/72458

December 24, 2008 - XDT to present at the HPA Technology Retreat 2009:
http://www.xdt.com.au/Company/News/20081217/

December 22, 2008 - Government Video article - HPA annual retreat reaches beyond Hollywood:

http://governmentvideo.com:80/articles/publish/article_1719.shtml

Mark Schubin

HPA Post List

December 2009

What's the latest on 3-D without glasses? Why would you want to watch
TV at 300 frames per second? When might ATSC 2.0 get implemented? How
does one reference monitor work for multiple display technologies?
Who's combining HDTV and stereoscopy in games? Where does content
protection work, and where doesn't it?

Do you know all about appliances, clusters, cell processors, and
grid-based transcoding? How about the latest software developments?
What's going on in both Bollywood and Hollywood with regard to
preserving image quality through digital processes? What's "spatial
hearing"? How should loudness be measured?

Those are just a few of the topics that will be covered. Do you know
how cable works? How about a replacement for color bars? Is 4K
enough? What shocking surprises have come up with regard to digital-TV
transmission, and how might they affect mobile TV? How has a network
implemented file-based delivery, and what are real-world data-transfer
results? What happens when Bayer-filtered sensors are compared to full RGB?

Dr. Hans Hoffmann of the European Broadcasting Union (EBU) will show the results of
concatenated-compression testing using three studio codecs (AVC-Intra,
JPEG2000, and XDCAMHD422) and H.264 playout at different bit rates
(including 1080p50).

The EBU is joining the BBC, major U.S. networks, major Hollywood
studios, and many others at the event, which will cover, among other
topics, 3-D, high-frame-rate television, sustainable technology,
digital-broadcast propagation "surprises" in the field, preservation of
creative intent, new display technologies, spatial hearing,
file-exchange formats and workflows, real-world data-transfer results, a
comparison of Bayer color filters and "full RGB," advanced
hardware/software/storage, 4K+, 3Gbps HD-SDI and gigabit-Ethernet
infrastructures, test & measurement, legislative & regulatory updates,
and much more.

This is the event attended by people ranging from the Academy of Motion
Picture Arts & Sciences to the National Security Agency. It's the one
that has had presentations from officials of NATO the North Atlantic
Treaty Organization and NATO the National Association of Theater Owners,
MPEG the Moving Picture Experts Group and MPEG the Motion Picture
Editors Guild. It's the event where, no matter what your question,
someone will be there who knows the answer.

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