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2010 HPA Tech Retreat TM Program (subject to change)
*Names that are underlined are linked to more information if you click on them

 

 

Download Programs Here:

 

 

     
Tuesday, February 16  
     
8:00 am - 6:30 pm Registration Open      
         
9:00 am - 1:00 pm ATSC Seminar on Audio
9:00 am - 9:15 am Welcome & Overview of ATSC Activities - Jerry Whitaker, ATSC      
9:15 am - 9:45 am ATSC Work on Audio Issues - Patrick Waddell, Harmonic      
9:45 am - 10:50 am Inside Recommended Practice A/85 - Patrick Waddell, moderator      
  Loudness Measurement - Steve Lyman, Dolby      
  Monitoring Environments - Tom Holman, University of Southern California      
  Program Interchange - Jim DeFilippis, Fox      
  Program-to-Interstitial Loudness - Jim DeFilippis, Fox      
  QRG Contents - Jim DeFilippis, Fox      
  Dynamic Range Control (DRC) - Ken Hunold, Dolby      
  Managing Metadata - Bruce Jacobs, Twin-Cities Public Television      
10:50 am - 11:05 am Refreshment Break      
11:05 am - 11:30 am An Inside Look at DRC - Ken Hunold, Dolby      
11:30 am - 12:15 pm Audio Metadata Tutorial - Bruce Jacobs, Twin-Cities Public Television      
12:15 pm - 12:45 pm Receiver Processing - Art Allison, NAB      
12:45 pm - 1 pm Q&A      
         
9 am - 1 pm Charles Poynton Seminar on High-Dynamic-Range Imaging
         
1 pm to 2 pm Some 3-D Demos & Box Lunch
         
2 pm - 6 pm Supersession - 3-D in the Home Is the Answer: What is the Question?
  Keynote - Wayne Miller, Action 3D Productions      
  Human Vision - Prof. Martin Banks, University of California      
  3D PC - Phil Eisler, NVIDIA      
  Content - Loren Nielsen, Entertainment Technology Consultants
  Standards - Walt Husak, Dolby      
  Delivery - Hanno Basse, DirecTV
     
  Consumer Electronics - Peter Putman, ROAM Consulting      
  End-to-End - Eisuke Tsuyuzaki, Panasonic      
  Are You Guys NUTS? - David Wood, EBU      
  Wrap Up - Leon Silverman, Disney & Jerry Pierce, Consultant      
   
     
6 pm - 8 pm Demos & Cocktails - Sponsored by JVC
  1 Beyond
  Adobe      
  Advanced Micro Devices (AMD)      
  AmberFin
     
  ARRI      
  Atempo      
  Avid      
  Cache-A      
  Canon
     
  cineFLOW      
  Cobalt Digital
     
  Data Direct Networks      
  Digital Vision      
  Dolby
     
  Doremi Labs      
  DVE Distribution      
  DVS
     
  Elemental Technologies      
  FilmLight      
  Fraunhofer IIS      
  Fujinon
     
  GIC      
  IFX      
  Image Essence
     
  Imartis
     
  intopix      
  iPharro Media      
  JMR Electronics
     
  JVC
     
  Metaglue
     
  Miranda      
  MTI      
  Oculus3D
     
  OmniTek      
  Panasonic
     
  Philips
     
  Pixel Farm      
  Qualis Audio      
  Quantel      
  Qube Cinema
     
  Ross Video      
  S.two
     
  Snell      
  Spectra Logic
     
  SpectSoft      
  TDVision
     
  Tektronix      
  THX      
  T-VIPS      
         
Wednesday, February 17  
         
6:30 am - 7:30 pm Registration Open      
         
7:30 am - 8:30 am Breakfast Roundtables - Sponsored by Panasonic
1 BXF - Chris Lennon, Harris
2 Interoperable Master Format - Howard Lukk, Pixar & Annie Chang, Disney
3 New Media Infrastructure - Part I - Al Kovalick, Avid
4 Avid & Sony Workflows Open Discussions - Vincent Maza, Avid
5 NeTVs - Peter Putman, ROAM Consulting
6 Can the Planet Survive Choice? - Peter Wilson, HDDC
7 SOA in IT Development & Integration - David Rosenberg & Karl Paulsen, Azcar
8 File-Based Workflow: Location, Location, Location - Anthony Magliocco, E&MTM
9 New Tech: Top-10 Issues & Mistakes - Bob Slutske, NTC      
10 Stereoscopic Full HD 3D to the Home - Ethan Schur, TDVision      
11 Visual Discomfort/Fatigue Causes in 3-D Media - Marty Banks, University of California      
12 Downmixing Surround to Stereo & Mono - Rich Cabot, Qualis Audio      
13 Asset Management & Verification for Post - Harry Aine, SAN Solutions      
14 Steve Lampen Asks More Questions of Merrill Weiss      
15 Open Archive: Managing Storage Throughout Workflow, Dave Ginsberg, Warner Bros.      
16 Filling the Holes in 3D Production - Michael Bergeron, Panasonic      
17 File-based Mastering for HD, D-Cinema, & 3D - Steve Mahrer, Panasonic      
18 Film Restoration: Technology, Costs & Speed - Dave Cavena, Image Trends      
19 Backup Strategies for Massive Media Servers - Bruce Jacobs, TPT      
20 Active Storage on Long-Term Archives - Hossein ZiaShakeri, SpectraLogic      
21 Human Workflows & Service Orchestration: Get the Whole Picture - Felix Froede, Ceiton      
22 3-D Production with Today's 2-D Equipment - Mark Chilois, GV      
         
8:30 am - 9 am Breathe
         
9:00 am - 9:15 am Welcome - Leon Silverman, HPA
         
9:15 am - 9:35 am Introduction & Technology Year in Review - Mark Schubin
         
9:35 am - 10:05 am CES Review - Peter Putman, ROAM Consulting
         
10:05 am - 10:30 am 21:9 TV - Jeroen Stessen, Philips
         
10:30 am - 11 am Refreshment Break
         
11 am - 11:45 am Mobile Television Panel - Debra Kaufman, Mobilized TV, Moderator
  Jerry Whitaker, ATSC      
  Paul Childers, Rubber Duck Media Lab      
  Thomas Ellsworth, GoTV      
  Ethan Schur, TDVision      
         
11:45 am - 12:15 pm On-line Games - Tom Paquin, OnLive
         
12:15 pm - 12:45 pm Future of Packaged Media: Kiosks vs. Brick & Mortar - Steve Cohen, Raging River, moderator
  Ratnakar Lavu, Redbox      
  Tim Hogan, DVD Station      
  Jens U Horstmann, NCR      
  Howell Ivy, Raging River      
  Jim Taylor, Sonic Solutions      
         
12:45 pm - 1:43 pm Lunch
   
1:43 pm - 1:45 pm Quiz answer & announcements
         
1:45 pm - 2:15 pm Continuing Evolution of Cable Services & Future of Entertainment & Information - Ralph Brown, CableLabs
         
2:15 pm - 3:15 pm Broadcasters Panel - Matthew Goldman, Ericsson, Moderator
  Bob Seidel, CBS
  Richard Friedel, Fox      
  Bob Allen, KESQ
  Art Allison, NAB      
  Thomas Bause, NBC Universal
  Jerry Butler, PBS
         
3:15 pm - 3:30 pm Refreshment Break
         
3:30 pm - 4:15 pm Consumer Video Marketplace Panel - Peter Fannon, Panasonic, Moderator
  Shawn DuBravac, Consumer Electronics Association (CEA)      
  Gary Arlen, Arlen Communications      
  Gary Merson, HDGuru.com      
         
4:15 pm - 4:45 pm Fingerprint Technology for Cross-Media Sync - Greg DePriest, NBC Universal
         
4:45 pm - 5:15 pm Production & Projection Techniques for Immersive Media - Heiko Sparenberg, Fraunhofer Institut
         
5:15 pm - 5:45 pm Direction of the Digital World - Mark Borao, Ernst & Young
         
5:45 pm - 6 pm What Just Happened? - A Review of the Day by Jerry Pierce & Leon Silverman
   
6 pm - 7:30 pm Demo Room Open      
         
7:30 pm - 9:30 pm Welcome Dinner & Schubin Roast - Sponsored by HPA      
         
Thursday, February 18  
         
7:00 am - 6:15 pm Registration Open      
         
7:30 am - 8:30 am Breakfast Roundtables - Sponsored by Panasonic
1 The Workforce in Post - Kathleen Milnes, Entertainment Economy Institute
2 Live tracking for Low-Cost VFX - Eliot Mack, Lightcraft Technology
3 Interoperable Master Format - Howard Lukk & Annie Change, Disney
4 New Media Infrastructure, Part II - Al Kovalick, Avid
5 Mobile TV: What Now? - Erich Friedman & Karl Paulsen, Azcar
6 Plasma vs. LCD Professional Monitoring - Peter Putman, ROAM Consulting
7 Avid & Panasonic Workflows Open Discussion - Vincent Maza, Avid
8 Mo Henry's Table
9 Is Your Boss an IT "Professional"? - Peter Wilson, HDDC
10 Software Architectures to Enable Collaboration - Joey Faust, NTC
11 File-Based Workflow: Location, Location, Location - Anthony Magliocco, E&MTM
12 3-D Production with Today's 2-D Equipment - Mark Chilois, Grass Valley      
13 Connectivity Options for Delivery Deadlines - Bertrand Darnault, SmartJog      
14 Stereoscopic Convergence in Home Theater & Gaming - Ethan Schur, TDVision      
15 Program Versioning with AS-02 - Oliver Morgan, Metaglue      
16 Steve Lampen Asks Still More Questions of Merrill Weiss      
17 Archiving in a Post-Videotape World - Tom Goldberg, Cache-A      
18 Filling the Holes in 3D Production - Michael Bergeron, Panasonic      
19 File-based Mastering for HD, D-Cinema, & 3D - Steve Mahrer, Panasonic      
20 Film Restoration: Technology, Costs & Speed - Dave Cavena, Image Trends      
21 File-Based Deliverables in Post: Red, P2, & Beyond - Vincent Hostak, Starz      
22 Active Storage on Long-Term Archives - Hossein ZiaShakeri, SpectraLogic      
23 Is 3D Content 2D Compatible? - Craig Todd, Dolby Laboratories      
24 DVD and Digital Entertainment Kiosks - Steve Cohen, Raging River      
25 Beneath the Surface of Website Testing - Adam Lesh, Testronic Labs      
26 Human Workflow: Get the Whole Picture - Felix Froede, Ceiton      
27 What Do You Need from a New Timecode? - Hoffmann, EBU & Symes, SMPTE      
         
8:30 am - 8:58 am Breathe
         
8:58 am - 9:00 am Quiz answer & announcements      
         
9 am - 9:30 am Washington Update, Jim Burger, Dow Lohnes
         
9:30 am - 11 am High-Dynamic-Range Imaging Panel, Moderated by Charles Poynton
  Stephan Ukas-Bradley, ARRI - High-Dynamic-Range Image Sensors
  Yuri Neyman, ASC - Interpretation of Dynamic-Range Capabilities of Digital Cameras
  Dave Schnuelle, Dolby - The Tyranny of Dark Rooms: Why We Need to Replace the CRT Display
         
11 am - 11:15 am Refreshment Break
         
11:15 am - 11:35 am Science Experiment: Low-Cost Plasma as a Reference Monitor - Pete Putman, ROAM Consulting
         
11:35 am - noon Classic Animation Restoration - Sara Duran-Singer, & Theo Gluck, Disney
         
noon - 12:58 pm Lunch
   
12:58 pm - 1 pm Quiz answer & announcements
         
1 pm to 1:15 pm Mo Henry Speaks
         
1:15 pm - 2:30 pm SOA What? Panel Moderated by John Footen, NTC
  David Rosenberg, Azcar
  David Carroll, Sony
  Felix Froede, Ceiton
  Joey Faust, NTC
         
2:30 pm - 3:45 pm Collaborative Networking Panel Moderated by Leon Silverman, Disney
  Peter Wilson, HDDC
  Laurin Herr, Pacific Interface
  Bertrand Darnault, SmartJog
  Anthony Magliocco, Entertainment & Media Technology Marketing
         
3:45 pm - 4 pm Refreshment Break
   
4 pm Demo room exhibits close - no demos on Friday
         
4 pm - 5:15 pm File-Based Workflow Panel Moderated by Howard Lukk, Pixar
  Brad Collar & Michael D. Smith, Warner Bros
  Gary Morse, Fox
  Bob Seidel, CBS
  Arjun Ramamurthy, Fox
         
5:15 pm - 5:45 pm New Technology for Timing & Synchronization - Peter Symes, SMPTE & Hans Hoffmann, EBU
         
5:45 pm - 6 pm What Just Happened? - A Review of the Day by Jerry Pierce & Leon Silverman
   
6 pm - 6:30 pm Drop Off Your Computers and Get Ready to Get Grungy      
         
6:30 pm SHARP Bus Leaves for Baseball      

Directions to Baseball      
         
6:45 pm Arrive at Big League Dreams      
         
6:45 pm - 7:30 pm Ballpark Buffet      
         
7:30 pm - 9:30 pm It's Time to "Play Ball"      
         
Friday, February 19  
         
7:00 am - noon Registration Open      
         
7:30 am - 8:30 am Breakfast Roundtables (so far)
1 Future of Professional Video Monitors - Dave Schnuelle, Dolby
2 Collaborative Workflows a la MUPPITS - Peter Wilson, HDDC
3 SOA in IT Development & Integration - David Rosenberg & Karl Paulsen, Azcar
4 File-Based Workflow: Location, Location, Location - Anthony Magliocco, E&MTM
5 Washington Follow-Up - Jim Burger, Dow, Lohnes      
6 CineGrid - Laurin Herr, Pacific Interface      
7 New Tech: Top-10 Issues & Mistakes - Bob Slutske, NTC      
8 Loudness Isn't Just Dialog - Rich Cabot, Qualis Audio      
9 Program Delivery with MXF AS-03 - Jerry Butler, PBS      
10 Multi-Version Workflows with MXF AS-02 - Bruce Devlin, AmberFin      
11 Archiving in a Post-Videotape World - Tom Goldberg, Cache-A      
12 Filling the Holes in 3D Production - Michael Bergeron, Panasonic      
13 File-based Mastering for HD, D-Cinema, & 3D - Steve Mahrer, Panasonic      
14 Film Restoration: Technology, Costs & Speed - Dave Cavena, Image Trends      
15 File-Based Production Deliverables in Post: Red, P2, & Beyond - Vincent Hostak, Starz      
16 Why No 48-fps D-Cinema Content? - Craig Todd, Dolby Laboratories      
17 DVD and Digital Entertainment Kiosks - Steve Cohen, Raging River      
         
8:30 am - 8:58 am Breathe
   
8:58 am - 9:00 am Quiz answer & announcements
         
9 am - 10:45 am Audio Loudness Panel, Moderated by Patrick Waddell, Harmonic
  Jim DeFilippis, Fox - The New ATSC RP on Loudness and Its Impact on Production and Post      
  David Wood, EBU - P/LOUD and ITU-R Loudness
  Steve Silva, Fox - Hands-On Experience with BS.1770 Loudness Measurements
  Ken Hunold, Dolby - The Boundary Issue
  David Wood, Ensemble Designs - AGC that Preserves Dynamics
         
10:45 am - 11:15 am Reducing Operational Complexity of Stereoscopic-Production Camera Systems - Michael Bergeron, Panasonic
         
11:15 am - 11:30 am Refreshment Break - Save Some Snacks for the Post-Retreat Treat
         
11:30 am - noon 4K End-To-End - Hugo Gaggioni & Yasuhiko Mikami, Sony
         
noon - 12:30 pm Three-Dimensional Video Stabilization - Aseem Agarwala, Adobe
   
12:30 pm Door Prizes
  JVC EverioX GZ-X900 HD camcorder
  Vivitek 1080p projector
  Eviant T7 portable digital TV sets
  Hauppauge WinTV 950 USB-stick DTV receiver
  Radiient Repeat-6 HDMI distribution amplifier
  MediaGate home network HD media player
  AV Tools ATSC receiver and panel antenna
  GE ATSC receivers
  RCA ANT1500 VHF/UHF indoor panel antenna
   
  END OF 2010 HPA TECH RETREAT
         
12:30 pm-ish Post-Retreat Treat: The Joy of Wire - Steve Lampen, Belden

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